Are Sponsored Reviews Okay?

I‘ve been seeing quite a few sponsored video reviews, where the studio making the game is paying for the review. Here’s a few examples (there’s a lot more):

• Dungeons Of Eternity VR - Gauntlet Style Co-Op Greatness!
• Crossfire Sierra Squad Revived my PSVR2
• Propagation Paradise Hotel Review - The Scariest VR Survival Horror of 2023?

What’s everyone’s take on these?